Privacy Policy

Farm Junction Private Limited, along with its affiliates, subsidiaries, and associated entities as detailed in this Privacy Policy (collectively referred to as "Farm Junction," "we," "us," or "our"), is committed to safeguarding the privacy of our users. 

This Privacy Policy outlines how we handle your data and information when you access, offer, purchase, or use products or services on our websites, mobile sites, or mobile applications (collectively referred to as "Platform") or otherwise engage with Farm Junction.

This Privacy Policy constitutes an electronic record as defined under the Indian Information Technology Act, 2000, and its associated rules (as amended from time to time) and does not require a physical signature.

In this document:

• "We," "Us," and "Our" refer to Farm Junction Private Limited and its affiliates, subsidiaries, and associated entities.
• "You," "Your," and "Yourself" refer to users who visit, access, or use (collectively "usage") our Platform.

By engaging with our Platform or using our services, you are not only agreeing to the practices described in this Privacy Policy but also giving us your valuable consent. We respect your decision and are committed to upholding the standards outlined in this policy.

TERMS AND CONDITIONS:

Acknowledgement:

Please read this Privacy Policy carefully. By visiting our Platform or using any of our services or products, you confirm that you understand, agree to, and consent to this Privacy Policy. This means you give your unconditional consent to Farm Junction Private Limited, as required under Sections 43A and 72A of the Indian Information Technology Act, 2000, for the collection, use, storage, processing, sharing, transfer, and disclosure of your information.

You acknowledge that you have the legal rights and authority to share your information with us. You also understand that by providing and allowing us to handle your information, you will not suffer any loss or cause any unfair gain to yourself or anyone else.

If you do not agree with the terms of this Privacy Policy, please do not access our Platform or use any of our services or products.

Acknowledgement:

This policy aims to help you understand:

• The types of information you provide to us or that we collect when you use our Platform or engage with any of our products or services.
• The reasons why we collect, store, process, and transfer your information.
• The security measures we have in place to protect your information as required by law.
• How we disclose, share, and transfer your personal information, and the purposes for doing so.

Controller of Personal Information

Farm Junction Private Limited will act as the controller of the personal information that you provide or that we collect. As the data controller, we are responsible for handling your personal information in accordance with our privacy practices and applicable laws, including its collection, use, disclosure, retention, and protection.

Information We Collect (Your Information):

We gather information about you when you use our Platform or access our products and services, whether as a registered user or otherwise, when visiting our website or mobile applications. The information collected may include:

• Personal Information: This includes your full name, age, address, email, phone number, date of birth, gender, financial details, and any other sensitive personal data. We collect this information when you create an account, fill out forms, or respond to surveys on our Platform.

• Non-Personal Information:
  • Usage Data: This includes details about how you interact with our Platform, such as the content you view, features you use, searches and results, browsing information, and the time, frequency, and duration of your activities.
  • Device Information: Information about the devices you use to access our Platform, such as computers, smartphones, tablets, and other internet-enabled devices. This may include real-time location data (if permitted), internet connection details, IP address, operating system, device type, device ID, network information, metadata, and browsing history.
  • Preferences: Data about your preferences and settings, including geographical location, time zone, and language.
  • Information from Third Parties: We may collect and store your user ID from social media accounts (like Facebook or Google) if you use these accounts to log in or interact with our Platform. By connecting your social media account, you consent to our collection and use of the information available through these platforms. Please review your social media provider’s privacy policy for details on how they share information.
    We may also obtain information about you from third parties, such as partners, marketers, third-party websites, and researchers, and combine it with the information we collect.
    Additionally, we may use third-party service providers to display ads on our behalf across the internet and sometimes on our Platform. These providers may collect information about your visits to our Platform and your interactions with our products and services.
  • Cookies and Electronic Tools: We use cookies, pixel tags, web beacons, mobile device IDs, and similar technologies to collect and store information about your use of our Platform. You can manage or disable cookies through your device or browser settings. While you can configure your browser to notify you when cookies are being sent and decide whether to accept them, disabling cookies may affect your ability to use certain features and functionality of our Platform.

How We Store Your Information

Your information will generally be stored electronically, although some data may also be kept in physical form. We may store, collect, use, and process your information both within India and internationally in accordance with relevant laws. We may partner with third parties, whether inside or outside of India, to store or process your information. These third parties are required to implement security measures that are consistent with industry best practices to protect your information.

Purpose of Collecting, Storing, and Processing Your Information

Farm Junction collects your information solely for the following purposes (“Purpose”):

• To keep you informed about various products and services available on our Platform and provide customer support.
• To address any questions or concerns you may have regarding our products or services.
• To send you surveys, marketing communications, and updates about programs and initiatives from us or third parties that we believe may interest you.
• To enhance your experience on our Platform by understanding your preferences and usage, improving our products and services, personalising content, processing transactions, and making special offers.
• To assess Platform performance, diagnose technical issues, and analyze data to improve your overall experience.
• To ensure the integrity and security of our Platform.
• To notify you about changes to this Privacy Policy or the Terms of Use for our Platform.
• To implement security measures, identify breaches or viruses, and investigate or prevent illegal activities and suspected fraud.
• To keep you updated on news, events, and topics relevant to your interests and to help you enhance your knowledge and skills.
• To fulfil our contractual obligations and enforce our rights in agreements with you.
• To enable participation in interactive features offered through our Platform.
• To contact you regarding our own or third-party products and services that might be of interest. If you prefer not to receive such communications, you can opt-out by selecting the appropriate option on the data collection form or adjusting your account preferences.
• To produce and share aggregate insights and statistics that do not identify you personally.
• To deliver tailored advertisements relevant to you, either independently or with third parties.
• To display ads to targeted audiences of our advertisers or service providers. Although we do not disclose your personal information for this purpose without your consent, interacting with an advertisement may indicate to the advertiser that you fit their target criteria.
• To assist advertisers and partners in measuring ad effectiveness, understanding user demographics, and analysing interactions with their websites and services.
• For any additional purposes, we may describe when you provide your information.

For opting out of specific tracking or data storage, please use the following links:

• To opt out of Google Analytics tracking, click here.
• To opt out of storing credit information, click here.
• To opt out of storing bank statements (from Account Aggregator), click here.
• To withdraw your application, click here.

Sharing, Transfer, or Disclosure of Your Information:

Services or products provided through our Platform may come from Farm Junction or vendors, dealers, OEMs, channel partners, and other third parties ("Other Entities") associated with us. You agree that Farm Junction may share, disclose, transfer, or otherwise provide your information to these Other Entities based on the product or service you need or for other permissible reasons. By using our Platform, you give us your unconditional consent to share your personal or non-personal information with these entities as required to fulfil your requests.

We might also share aggregated data or non-personal details to support various initiatives or programs run by Farm Junction, third-party service providers, partners, or financial institutions.

To process payments for products or services on our Platform, we use third-party services like credit/debit card processors, payment gateways, and prepaid card services. If you choose to save your payment details for future transactions, we may share necessary information, such as your name, address, and email, with these third parties. Payment processing will be governed by their own terms and conditions, and Farm Junction is not liable for any issues or delays that may occur during this process.

Additionally, Farm Junction may disclose your information to government or law enforcement agencies as required by law for purposes such as identity verification, investigating cyber incidents, and handling legal proceedings.

We may process and transfer your information outside of India using legal mechanisms for international data transfer.

We may also share your information in other situations where we have your explicit consent.

Third-Party Links:

While using our Platform, you may encounter links to third-party websites, advertisements, or electronic communication services provided by external parties. Since Farm Junction does not control these third parties, we do not endorse or guarantee any services or products offered through their websites. Additionally, we do not make any representations about the privacy policies or other policies of these third parties.

Any use of third-party websites or services is at your own risk, and Farm Junction is not liable for any loss, damage, or issues that may arise from such use. We recommend that you review the privacy policies of these third-party sites before interacting with them.

Security Measures:

Farm Junction takes extensive measures to protect your information from unauthorised access, use, disclosure, or alteration. We implement appropriate security protocols and practices to ensure that your information is safeguarded in accordance with legal requirements. Our security measures include technical, operational, managerial, and physical controls that align with industry standards to protect your personal information while it is under our control.

Despite our efforts to secure your personal information according to industry standards, you should be aware that no internet or computer network can be entirely secure. Therefore, we cannot guarantee absolute security. You acknowledge that Farm Junction is not liable for any loss or damage to your information or any other data you provide resulting from events beyond our control, including but not limited to Force Majeure events. Such events include but are not limited to sabotage, fire, flood, explosion, natural disasters, civil unrest, strikes, riots, insurrection, war, government actions, hacking, unauthorised access to computer systems or networks, computer crashes, or breaches of security and encryption.

Any information you transmit to us or share through your use of the Platform is at your own risk.

Your Choices to Control Your Personal Information

Update or Correct: We strive to keep our records current with the latest information you provide. If you notice any inaccuracies in your personal information, you can update some of your details yourself or contact our Data Protection Officer/Grievance Officer to request corrections.

Limit or Restrict Use: You can request that we stop using or limit our use of your personal information, either partially or completely, whether it's past, present, or future data.

Deletion: You can ask us to erase or delete your personal information, either partially or entirely, from our records.

Access: You have the right to request a copy of your personal information that we hold.

Account Closure: If you decide to close your account, we will either delete or anonymize your personal information so that it cannot be attributed to you. However, we may retain some of your personal information if required to fulfil legal obligations (such as law enforcement requests), meet regulatory requirements, resolve disputes, maintain security, prevent fraud, enforce our User Agreement, or process your request to unsubscribe from further communications. Any de-personalized data will be kept even after your account is closed.

Withdraw Consent/Opt-Out: You can withdraw your consent at any time by adjusting your account settings if you have an account with us or by sending an email to [email protected]. We collect and process personal information based on lawful bases, including consent, contract performance, or legitimate interests. If you withdraw consent, we will cease processing your information based on that consent, and if we rely on legitimate interests, you have the right to object.

Authorization:

You acknowledge that all information you provide is given voluntarily and in accordance with the applicable laws in your region. Should we find that any of your information does not comply with our terms, conditions, or privacy policy, Farm Junction reserves the right to remove such non-compliant information from our systems. Additionally, based on the severity of the non-compliance, we may decide to suspend or terminate some or all of the services we provide to you.

In accordance with guidelines from the Telecom Regulatory Authority of India (TRAI), you authorize Farm Junction and its affiliates or partners, who access your information through their association with us, to communicate with you via telephone, mobile, email, SMS, or other communication methods currently available or that may become available in the future, even if your contact number(s) are registered in the National Do Not Call Registry (NDNC) or at www.nccptrai.gov.in.

European Union (EU) Privacy/Data Protection Rights

Under the EU General Data Protection Regulation (GDPR), residents of the EU have the following rights:

1. Right to Information: This includes details about how your personal information is processed, contact information for our Data Protection Officer (DPO), the purposes of processing, and your individual rights.
2. Right to Access: You can request access to the personal information we process about you.
3. Right to Erasure (Right to be Forgotten): You can request the deletion of your personal information under certain conditions.
4. Right to Rectification: You have the right to correct or update inaccurate or incomplete personal information.
5. Right to Restriction of Processing: You can request that we limit the processing of your personal information in certain situations.
6. Right to Data Portability: You can request a copy of the personal information you have provided to us in a structured, commonly used, and machine-readable format and to have it transferred to another organization if applicable.
7. Right to Object: You can object to the processing of your personal information unless we have compelling, legitimate grounds to continue processing.

EU residents can exercise these rights by submitting a request to [email protected] or by contacting us using the information provided in the "CONTACT US" section, specifying your request.

Changes to the Privacy Policy:

Farm Junction reserves the right to modify this policy at any time at its sole discretion. We may update this Privacy Policyto reflect changes in our information practices. We encourage you to periodically review this policy to stay informed about how we are protecting your information. Your continued use of the Platform constitutes your unconditional acceptance of any modifications to this Privacy Policy.